Glossary

Advertising Program
A sponsorship program that makes your website’s premium content free to visitors through Interstitial and Pop-over ads for our toolbar.
Gateway
A term formerly used by the Pinball Publisher Network to define a customized ad that promotes our toolbar to your visitors before they access your site’s content. The Gateway is now known as an Interstitial or Pop-over ad in our Advertising Program.
Install
An install occurs when one of our toolbars is downloaded onto a new visitor’s computer.
Interstitial
Our Interstitial is a full-page ad promoting our toolbar. The Interstitial can be customized to match the look and feel of your website.
Pay-per-install Program
A program by which we pay our Web publishers each time one of our toolbars is successfully installed on a new machine.
Payout
The payment of earnings issued to a Web publisher within the Pinball Publisher Network.
Pop-over
Our Pop-over (formerly “POG”) is an 800x600 ad promoting our toolbar.
Referral
The act of recruiting a new Web publisher to the Pinball Publisher Network.
User Consent Screen
An informative disclosure page displayed to visitors when they are about to install one of our toolbars. The User Consent Screen requires users to confirm their desire to install a toolbar before the installation process can complete.
Web Publisher Program
A Web Publisher Program is a partnership between the Pinball Publisher Network and a webmaster. There are three publisher programs available through our Network that enable webmasters to monetize their Web traffic outside of the traditional contextual marketing and paid search programs: Content, Advertising and Referral. To learn more about these programs please visit our FAQ Programs page.